After taking over as Prime Minister, the Narendra Modi led govt has spent Rs 4343. 26 crores for all types of advt and publicity, has been disclosed in response to a RTI Query filed by RTI Activist Anil Galgali by the Central Govts Bureau of Outreach and Communication. After being at receiving end to all round criticism on the spending on advt and publicity, we find a drop is the spending of the previous year by 25%, amounting to Rs 308 crores lesser.
RTI Activist Anil Galgali had sought Information from the Central Govt on its spending on advertising and publicity in all types of media, since holding office. The Financial Advisor of Bureau of Outreach and Communication, Shri Tapan Sutradhar in response to the query provided details from June 2014 onwards. In the period of 1st June 2014 to 31st march 2015, the govt spent Rs 424.85 crores on print media, Rs 448.97 crores on Electronic media and Rs 79.72 crores on outdoor publicity. In the year 2015-16, the spendings were Rs 510.69 crores on Print media, Rs 541.99 crores on Electronic media and Rs 118.43 crores on Outdoor publicity. For the year 2016-17 the spendings were Rs 463.38 crores on Print media, Rs 613.78 crores on Electronic media and Rs 185.99 crores on outdoor publicity. From 1st April 2017 to 7th December 2017 Rs 333.23 crores was spent on print media. From 1st April 2017 to 31st march 2018 spending on Electronic media was Rs 475.13 crores, and Rs 147.10 crores was the spending on outdoor publicity for the period 1st April 2017 to 31st January 2018.
From the details obtained it can be understood that due to constant criticism of the opposition parties and the public on social media the Modi govt seems to have reduced it's spending on publicity in the year 2017-18. The govt which spent Rs 1263.15 crores on publicity in the year 2016-17, spent Rs 955.46 crores in the year 2017-18, which is a reduction of Rs 308 crores and almost 25% less than the previous year. In a statement issued by Anil Galgali. He further expressed that, it is ok to spend wherever necessary on publicity, but when it becomes excessive then restraint should be observed by the government and it should publish all such expenses on its website.