Thursday, 5 June 2014

MMRDA spends Rs 15.82 lakh a month on PR for its image-building exercise


The Mumbai Metropolitan Region Development Authority (MMRDA) under the chairmanship of Chief Minister Prithviraj Chavan, spends Rs 15.82 lakh per month and has appointed a public relations agency as a part of the image building exercise during Loksabha Election. Its revels a query under RTI filed by RTI Activists Anil Galgali.
RTI Activists Anil Galgali ask a query regarding PR Agency and details of payment made by MMRDA. MMRDA Joint Project Director Dilip Kavatkar informed Anil Galgali that MMRDA appointed a PR Agency namely M/s Ad Factor Pvt ltd for a period of 6 month and they paid Rs 39,57,972 for a period from January 2014 to March 2014.  Rs 7,86,520 have balance with MMRDA.


“The agency has been appointed for  execution of communication strategy for various projects implemented and executed by the authority in Public by various ways,” said the Dilip Kavatkar. He also claim that There is no specific instruction from the Chief Minister of Maharashtra in subject to appoint PR Agency.


During 2005 to 2011 , MMRDA spends nearabout 4 crores to appoint 3 PR Agency. That time after Anil Galgali complaint, MMRDA not continued the agency after contract period end. Anil Galgali complaint to the Chief Minister, Chief Secretary & MMRDA Commissioner and urges that MMRDA is a Public Authority and present their has Public Relation Department then why they appointed a Private Firm and wasting public fund.


MMRDA not continued the agency after contract period end. MMRDA is a Public Authority and present their has Public Relation Department then why they appointed a Private Firm and wasting public fund. MMRDA now a separate beat to every media house and they give best coverage to all projects realted MMRDA. This PR Agency also get a office with all facilities in MMRDA headquarter free of cost, said Galgali.


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